In Tokyo, there are many local shopping streets and they have developed along with the lives of local people.
From cheap and delicious gourmet food to unique fashion and special souvenirs.
Why don’t you explore Tokyo’s local street cultures.

The shopping street where you can experience the real lifestyle of the locals is now very popular with tourists.。

1. From food to cosmetic itemsーAmeya Yokocho Shopping Street

Seeking bargains, not only Japanese but foreign people come to Ameya Yokocho Shopping Street (Ameyoko). After World War Ⅱ, there have been always a lot of people, making Ameyoko lively.

Over 400 shops are lined up in this 500m long street.

Don’t miss the gourmet food

What people find Ameyoko attractive is it’s very reasonably-priced food. Enjoy a Kaisendon (Fish Bowl) restaurant and a bonito flake store.

Minatoya Foods
The 500 yen seafood bowl and takoyaki made with fish sent directly from Tsukiji are popular.

Iseoto
A store specializing in dried seafood founded in the Edo period.
In addition to handling bonito flakes, which can be said to be the representative of Edo’s food culture, we also offer a free dashi tea service.

Clothing Shops

Ameya Yokocho Shopping Street sells all kinds of clothing at bargain prices, so fashion specialty stores such as bags and jeans are also recommended. There are also unique shops such as military equipment stores.

Nakata Shoten Ameyoko
A store specializing in military supplies. Even if you are not an army fan, you can enjoy leather jackets, bags, etc.

Check out cosmetic products and medicines

Another feature of Ameyoko is that there are many cosmetic stores and drug stores that sell daily necessities. Many people visit the shopping district to find what they are looking for. The jam-packed shelves are also something you want to see in Ameyoko!

2. Longest Shopping StreetーTogoshi-Ginza Shopping Street

Togoshi-Ginza shopping street is the longest shopping street in Tokyo, which stretches for about 1.3km. There are many shops that locals go to, and you can see their lives.

In the Taisho era, it was named “Togoshi Ginza” because of the reuse of bricks in Ginza on the streets of the shopping district. This street has been part of locals life since then.

Eat croquettes here

Togoshi-Ginza is a sanctuary for croquettes and there are around 20 shops that sell original croquettes. Unique croquettes such as Gyoza-croquettes and Oden-croquettes are available here, too.

Fresh Meat & Delica Nakamura Tadashi Shoten
A butcher shop that sells domestic beef, pork, and chicken. Selling old-fashioned potato croquettes.

Unique Shops make this street more fun

Togoshi-Ginza is also attractive for its unique restaurants, food stores, and general merchandise stores.

Seo Shoten
The shop owner, who is a furniture master, sells custom-made furniture, miscellaneous goods, original products, DIY supplies, etc.

Take a break at a Onsen

If you visit Togoshi-Ginza Shopping Street, be sure to visit the hot springs!”Togoshi Ginza Onsen” is a natural Kuroyu hot spring with comfortable modern facilities.

You can buy a set of towels and soap for 100 yen.

Togoshi Ginza Onsen
Togoshi Ginza Onsen features a PH8.6 Kuroyu hot spring called “Bijin no Yu” and a soft water carbonated spring. There is also an open-air bath on the roof!

3. Enjoy the old school atmosphere ─Sunamachi Ginza shopping street

Nicknamed “Snagin,” Sunamachi Ginza shopping street is visited by 15,000 people even on weekdays. In this shopping street, you can enjoy the atmosphere of an old town.

Bakaneichi (10th of every month)

I would like you to visit the “Bakaneichi” held on the 10th of every month. Side dishes, clothing and daily necessities will be sold at a bargain price for this day only.

Side dishes in Snagin

Oden, Takikomi rice, tempura, meat bun. From casual street food to exquisite side dishes, there are many old school shops. Let’s enjoy delicious food.

Find Souvenirs here

The atmosphere of Snagin reminds you of Showa era. There are hardware stores that sells Japanese cooking utensils and kimono stores where you can easily buy yukata.

Iizuka Shoten
In addition to long-selling kitchen utensils such as aluminum pots, Iizuka Shoten sells a wide range of products such as wooden lunch boxes “Magewappa”, bathtubs, and brooms.

4. Granma’s HarajukuーSugamo Jizo-dori Shopping Street

In Sugamo Jizo-dori, food stalls and shops are lined up in front of the temple gate. This street is also famous as “Grandma’s Harajuku”. Many shops are open from around 9 am, so be sure to take a walk in the morning. If you are hungry, we recommend the Japanese food that reminds you of grandmother’s recipe.

Sugamo Tokiwa Shokudo
This restaurant features fresh ingredients procured from producers, freshly cooked rice, and homemade bran floor.

Handmade soba Kikutani
This soba restaurant offers handmade soba noodles made from buckwheat flour from various areas.
We recommend “Kiki Soba”, which you can eat and compare two types of morisoba with different origins and varieties of buckwheat flour.

5. Gourmet food gather here─Azabu Juban Shopping Street

Azabu Juban shopping street is located near Roppongi and many gastronomy shops gather here. Enjoy a gourmet lunch that will please your body.

La Charcuterie Kamazuda
An authentic French take-out, catering, and lunch box restaurant supervised by Chef Kamazuda of “Restaurant Kamazuda” in Azabujuban.

There are more than 10 types of terrines made from carefully selected ingredients from the Noto Peninsula, Ishikawa Prefecture. The popular sweets “Tarte Tatin” and “Caramel Apple Sandwich” are recommended menus.

6. Try Japanese sweets here─Yanaka Ginza Shopping Street

Yanaka Ginza Shopping Street is famous for its nostalgic cityscape and sunset spots. Japanese sweets that brings out the full flavor of the ingredients are recommended.

Yanaka Kenshindo
A Japanese cafe and Japanese miscellaneous goods store that offers tea and sweets made with Japanese ingredients. The famous “Mizu Anmitsu” has a beautiful appearance as well as soft taste.

Waguriya
Waguriya specializes in chestnut sweets. Roasted chestnuts, which are aged for one month and baked in a high-temperature pressure cooker, and Mont Blanc, which has the original aroma and taste of chestnuts, are recommended.

7. Full of side dishes─Jujo Ginza Shopping Street

Jujo Ginza Shopping Street is lined with delicious side dish stores. For 1000 yen, you buy side dishes enough for 2 adults. Visit here hungry!

Toridai
Toridai is a butcher shop that features fresh morning chicken. Chicken balls that are said to sell 10,000 pieces a day are only 10 yen for each, and yakitori grilled with Bincho charcoal are also popular.